Market Entry & Distribution
We represent global software vendors in Africa, building the local sales pipeline and customer base from the ground up.

Nairobi · Africa
Anga Digital Partners is a technology sales and distribution company representing international software vendors across Africa.
About
Anga Digital Partners partners with international software vendors to bring enterprise-grade solutions to African markets — combining deep local relationships with hands-on technology and product expertise.
We help global software companies enter and grow in the region, starting with enterprise software for the hospitality industry.
What We Do
We represent global software vendors in Africa, building the local sales pipeline and customer base from the ground up.
Direct relationships with decision-makers across our target industries, built on decades of combined regional sales experience.
Hands-on onboarding, training, and first-line support delivered locally, not from a call center overseas.
We invest in getting every customer live and confident on their new software, not just signed.
Industries We Serve
Currently focused on hospitality (hotel and property management software), with plans to expand into adjacent enterprise verticals as the business grows.
Team
Founder & Product Lead
Antony brings 12 years of product and technology leadership, most recently as Director of Product & AI at a leading African creator-marketing platform operating across 23 countries. His background spans Google, a fintech/credit infrastructure scale-up across six Latin American markets, and product roles across African tech and higher education, giving him deep experience taking software products to scale in emerging markets.
Head of Hospitality Partnerships
Elizabeth brings 25+ years of senior sales leadership in Nairobi's hospitality industry, including account management at a leading international hotel brand. She has deep, trusted relationships with hotel owners and general managers across the market — exactly the audience Anga Digital Partners serves.
Head of Enterprise Sales
Claire is a seasoned enterprise technology sales leader with more than 15 years of experience driving ERP, EPM, HCM, and CX software sales across Africa for a global enterprise software company. She has managed multi-million-dollar channel partner portfolios and built go-to-market programs across five African markets.
Head of Business Development
Paul brings more than 15 years of business development and marketing leadership across the solar energy, security, and B2B services sectors in Kenya, with a track record of building distribution networks, managing sales teams, and securing partnerships with major clients including hotel groups.
Our team's experience includes:
Whether you're a software vendor looking at Africa or a business evaluating new systems, message us directly on WhatsApp.
+1 215 460 1124